Building Your Brand in the Experience Economy

Contrary to popular beliefs, Covid-19 isn’t quite the death knell for brick and mortar businesses. In fact, SMU Adjunct Faculty and author Jörg Dietzel believes that to thrive post-Covid, brands need to adopt a hybrid form of digital and in-person experiences.

Read More

10 Podcasts to Help You Navigate 2021

2020 has been a record year of many things—among which is the sharp increase in everyone’s screen time thanks to lockdowns and our working from home stints. Kickstart the new year by giving your eyes a break and let your ears do the learning instead with this useful list of podcasts.

Read More

4 Creative Pandemic Business Pivots to Learn From

Not all business pivots result in success stories, but in challenging times like now, these businesses have taken the plunge to adapt their business models to the new climate.

Read More

How Holistic Well-Being Will Shape Life and Living in HDB Estates

An aging population, technological disruption, and a greater need for public engagement are just some factors that will affect the future of public housing. How will HDB’s new roadmap help it achieve healthy and highly liveable towns in the next decade?

Read More

Theodora Boo: Leading SEA’s First Student Venture Fund

When Theodora Boo witnessed first-hand how venture capitalists played a key role in a startup’s success, she was hooked. Learn how she first got her hands dirty in the world of venture capital, to leading SEA’s first student venture fund today.

Read More

On a Quest to Make Psychology Research Relatable

Brandon Koh (extreme left) with other 2018 SMU Presidential Doctoral Fellowship awardees
In a world increasingly fragmented by the forces of a global pandemic and political uncertainty, the role of psychology is more impactful than ever before. SMU alumnus Brandon Koh shares how he is bridging the gap between psychology and the masses through his passion for science communication.

Managing Corporate Social Responsibility in a Downturn

In a bleak economy, should corporations be canning CSR plans to brace themselves for upcoming losses? Assoc Prof Liang Hao shares why CSR strategies need to be retained in a downturn, and ways companies can adapt their CSR programme to better benefit the community. Read More

Surpassing Expectations with the SMOO Challenge

Family of 'SMOO Challengers' prepares for a run
With unprecedented challenges comes never before seen creativity in doing good. Find out how Yeo Bao Shin, vice president of SMU Challenge 2020’s student organising committee and his team overcame hiccups with creativity, and set a national record in the process. Read More

Preventing and Reducing Burnout with Mindfulness

Ever tried pausing to take stock of your thoughts, feelings and environment when you feel completely overwhelmed at work? Associate Professor Jochen Reb of SMU’s Lee Kong Chian School of Business tells us how being mindful can help us cope with burnouts. Read More

5 Real Tips for Sniffing Out Fake News

The proliferation of fake news has cultivated a heightened sense of weariness when we read our news online. But it doesn’t have to be so. Let our well-read SMU librarians offer you some pro-tips in sizing up the next sensational news story that pops up in your feed.