4 Smart Ways to Market to Stay-in Consumers

In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

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How Effective IP Management Can Help Your SME

Imagine developing and launching a new product or service in the market, only to have a competitor copy the same idea and launching it six months later? Fu Zhikang, a trainer at SMU Academy and an IP Strategist, shares his insights on why intellectual property management is crucial for SMEs.

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Data Analytics: How to Better Understand Data to Make it Useful

Now that you’ve gathered the data, how do you make it useful? Mr Rafael J. Barros, Senior Lecturer at the SMU School of Information Systems, shares some tips on how to better present data that’s easy to analyse, and how to prevent data analytics abuse in this era of fake news.

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Should You Track What You Eat?

Monitoring what you put into your body can create greater self-awareness and cultivate better eating habits. But how would starting a daily food log actually help you to achieve your ideal weight goal and improve your overall health?

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Sustaining Momentum on Migrant Worker Issues After Covid-19

It took a pandemic for Singaporeans to sit up and take notice of the less-than-ideal living conditions of migrant workers here. What are some aspects of their lives that require immediate help, and how can the nation build on the momentum to improve their standards of living for good?

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Off the Beaten Track—Starting a Fresh Career in Myanmar

SMU Accountancy alumna Sheriel Chia decided to uproot herself and start a fresh career in Myanmar. She wanted to expand her horizons and the prospect of working in a startup in Myanmar proved irresistible to her. Sheriel is currently Chief Risk Officer at Get All Myanmar.Co.

Is People Analytics the Key to a Happier Workplace?

People analytics is changing the way human capital is handled—from the hiring process to maintaining performance, and even encouraging retention. SMU alumna and co-founder of EngageRocket, Dorothy Yiu, shares her insights into the field and what sparked her interest in it.

Inaugural SMU-ISCA Case Competition

The inaugural SMU-ISCA Case Competition 2019 challenged teams to uncover fraudulent practices in a case scenario modelled after actual cases tackled by the Commercial Affairs Department (CAD). The event which drew 46 teams from polytechnics and universities, was co-organised by SMU Accounting Society (Asoc) and Institute of Singapore Chartered Accountants (ISCA).