Business

4 Smart Ways to Market to Stay-in Consumers

In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

How Effective IP Management Can Help Your SME

Imagine developing and launching a new product or service in the market, only to have a competitor copy the same idea and launching it six months later? Fu Zhikang, a trainer at SMU Academy and an IP Strategist, shares his insights on why intellectual ... Read More

4 Ways Sustainability Can Boost Bottom-lines

Besides lofty goals like the protection of environmental, running a sustainable business actually makes plenty of sense for the bottom-line. Here are four reasons why it pays to be sustainable.

Finding the Right Hook with Their Fresh Coffee Brew

It's not always easy finding good coffee when you need one—not to mention how costly it can be. Facing the same issue herself, Faye Sit created Hook Coffee in a bid to make fresh, specialty brews easily accessible to all coffee lovers.

When Digital Meets Traditional Royal Artisanship

The role of a second generation business leader is a tricky one, especially when it comes to a family business rich in history and tradition. While Rachel was hesitant to rock the boat, it was her father who urged her to jump onto the digital ... Read More

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