In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?
Imagine developing and launching a new product or service in the market, only to have a competitor copy the same idea and launching it six months later? Fu Zhikang, a trainer at SMU Academy and an IP Strategist, shares his insights on why intellectual ... Read More
When four undergraduate students were teamed up with an SME looking for help to develop its digital marketing strategy, little did everyone know how much they were going to gain from the experience.
When the circuit breaker was announced in Singapore in April 2020, business owners had to make quick decisions to adapt their businesses to the new situation. For SMU alumnus Hansen Lee, refocusing his education business helped him ... Read More
Besides lofty goals like the protection of environmental, running a sustainable business actually makes plenty of sense for the bottom-line. Here are four reasons why it pays to be sustainable.
Doing good should be a great thing, right? But why are some companies choosing to keep silent about their corporate philanthropic efforts? SMU Prof Wang Heli sheds some light on this phenomena.
Singapore may be wealthy, but given its small and highly competitive domestic market, the only way for SMEs to grow is to expand beyond the island’s borders. What challenges await the ambitious? Dr Tan Wee Liang highlights ... Read More
Hit by challenges such as digital disruption and intense competition, retailers are finding it tougher to keep afloat. Experts suggest that investing in innovation and intellectual property is key to retailers’ survival.
It's not always easy finding good coffee when you need one—not to mention how costly it can be. Facing the same issue herself, Faye Sit created Hook Coffee in a bid to make fresh, specialty brews easily accessible to all coffee lovers.
The role of a second generation business leader is a tricky one, especially when it comes to a family business rich in history and tradition. While Rachel was hesitant to rock the boat, it was her father who urged her to jump onto the digital ... Read More
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