Programmes (Doctoral)

4 Smart Ways to Market to Stay-in Consumers

In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

Innovation: The Way Forward

Driven by the fear of idleness, Jiali Du decided to pursue her PhD. With doors opened to newer, cutting-edge technologies, she's found her niche in AI as a Data Scientist at Booking.com.

Reshaping Perceptions Through Research

Andree receiving the SMU Presidential Doctoral Fellowship from Professor Robert Deng, SMU’s Dean of Postgraduate Research Programmes.
Is playing video games really bad for you? SMU PhD student, Andree Hartanto's study into this topic is just the start of his research journey. Here's what he's learnt so far.

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