Marketing

4 Smart Ways to Market to Stay-in Consumers

In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

Carblicity Puts a Spin on Transit Advertising

We all know what advertising is. But have you ever thought about crowdsourced advertising? Combine that with transit advertising and you have Carblicity. Founder and SMU alumnus Endru Chen shares more.

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