Marketing

Insights From an Insider: Christine Tan 

Christine Tan
Through SMU-X, SMU’s award-winning experiential learning framework, Social Sciences undergraduate Christine Tan has become more confident in tackling projects at work. Learn more about her transformative journey at SMU!

Insights From an Insider: Suzanne Chan 

Suzanne Chan
As an SMU College of Integrative Studies (CIS) student, Suzanne Chan embraces the dynamic group of classmates she encounters. Here, she has found plenty of opportunities to forge friendships, both in classes and through club activities.

Insights From an Insider: Eunice Chew 

Eunice Chew
Coming into SMU, Eunice Chew expected a more understated student life. Instead, what the Computer Science student discovered was an explosion of vibrance and diversity in SMU’s student experience. Learn all about Eunice’s experience at SMU!

Building Your Brand in the Experience Economy

Contrary to popular beliefs, Covid-19 isn’t quite the death knell for brick and mortar businesses. In fact, SMU Adjunct Faculty and author Jörg Dietzel believes that to thrive post-Covid, brands need to adopt a hybrid form of ... Read More

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