Marketing well on social media is essential for every marketer today. To find out more, we sat down with Marketing Science Expert at Facebook and SMU alumna, Astha Kalbag, to glean some tips and tricks.
Spotting the growing trend in social media adoption, Mongchin Yeoh (aka Mongabong) made the leap from sideline blogging gig to full-time social media influencer career by the time she graduated from SMU. And as they say, the rest was ... Read More
We all know what advertising is. But have you ever thought about crowdsourced advertising? Combine that with transit advertising and you have Carblicity. Founder and SMU alumnus Endru Chen shares more.
We’re all familiar with the idea of brand storytelling. But what about story-making? SMU Associate Professor Mark Chong explains the differences and shares why brands should look a transitioning to story-making in the ... Read More
The virality of a piece of news on social media can happen at the snap of a finger. A study has shown that fake news that spreads faster than a true story. So, is fake news really killing quality journalism?
To get ahead in your career, it is important not just to find a job but one in an industry that is bursting with potential. Here are 5 unexpected sectors to be bullish about and potential roles you can land.
