Business

Building Your Brand in the Experience Economy
Contrary to popular beliefs, Covid-19 isn’t quite the death knell for brick and mortar businesses. In fact, SMU Adjunct Faculty and author Jörg Dietzel believes that to thrive post-Covid, brands need to adopt a hybrid form of ... Read More

4 Smart Ways to Market to Stay-in Consumers
In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

How Effective IP Management Can Help Your SME
Imagine developing and launching a new product or service in the market, only to have a competitor copy the same idea and launching it six months later? Fu Zhikang, a trainer at SMU Academy and an IP Strategist, shares his insights on why intellectual ... Read More

4 Ways Sustainability Can Boost Bottom-lines
Besides lofty goals like the protection of environmental, running a sustainable business actually makes plenty of sense for the bottom-line. Here are four reasons why it pays to be sustainable.

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