Building Your Brand in the Experience Economy

Contrary to popular beliefs, Covid-19 isn’t quite the death knell for brick and mortar businesses. In fact, SMU Adjunct Faculty and author Jörg Dietzel believes that to thrive post-Covid, brands need to adopt a hybrid form of digital and in-person experiences.

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10 Podcasts to Help You Navigate 2021

2020 has been a record year of many things—among which is the sharp increase in everyone’s screen time thanks to lockdowns and our working from home stints. Kickstart the new year by giving your eyes a break and let your ears do the learning instead with this useful list of podcasts.

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4 Creative Pandemic Business Pivots to Learn From

Not all business pivots result in success stories, but in challenging times like now, these businesses have taken the plunge to adapt their business models to the new climate.

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How Holistic Well-Being Will Shape Life and Living in HDB Estates

An aging population, technological disruption, and a greater need for public engagement are just some factors that will affect the future of public housing. How will HDB’s new roadmap help it achieve healthy and highly liveable towns in the next decade?

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Theodora Boo: Leading SEA’s First Student Venture Fund

When Theodora Boo witnessed first-hand how venture capitalists played a key role in a startup’s success, she was hooked. Learn how she first got her hands dirty in the world of venture capital, to leading SEA’s first student venture fund today.

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Rising Through the Ranks: An Effective Millennial Manager

After living with the bad rap of being an “entitled generation”, millennials are finally getting a chance to prove themselves otherwise as leaders in the workplace. Digital marketer Sheryl Woon shares how being a millennial helps her to lead with respect and empathy in her job.

How Effective IP Management Can Help Your SME

Imagine developing and launching a new product or service in the market, only to have a competitor copy the same idea and launching it six months later? Fu Zhikang, a trainer at SMU Academy and an IP Strategist, shares his insights on why intellectual property management is crucial for SMEs.

Data Analytics: How to Better Understand Data to Make it Useful

Now that you’ve gathered the data, how do you make it useful? Mr Rafael J. Barros, Senior Lecturer at the SMU School of Information Systems, shares some tips on how to better present data that’s easy to analyse, and how to prevent data analytics abuse in this era of fake news.

Should You Track What You Eat?

Mean planning
Monitoring what you put into your body can create greater self-awareness and cultivate better eating habits. But how would starting a daily food log actually help you to achieve your ideal weight goal and improve your overall health? Read More

Sustaining Momentum on Migrant Worker Issues After Covid-19

It took a pandemic for Singaporeans to sit up and take notice of the less-than-ideal living conditions of migrant workers here. What are some aspects of their lives that require immediate help, and how can the nation build on the momentum to improve their standards of living for good?