4 Smart Ways to Market to Stay-in Consumers

In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

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How Effective IP Management Can Help Your SME

Imagine developing and launching a new product or service in the market, only to have a competitor copy the same idea and launching it six months later? Fu Zhikang, a trainer at SMU Academy and an IP Strategist, shares his insights on why intellectual property management is crucial for SMEs.

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Data Analytics: How to Better Understand Data to Make it Useful

Now that you’ve gathered the data, how do you make it useful? Mr Rafael J. Barros, Senior Lecturer at the SMU School of Information Systems, shares some tips on how to better present data that’s easy to analyse, and how to prevent data analytics abuse in this era of fake news.

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Should You Track What You Eat?

Monitoring what you put into your body can create greater self-awareness and cultivate better eating habits. But how would starting a daily food log actually help you to achieve your ideal weight goal and improve your overall health?

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Sustaining Momentum on Migrant Worker Issues After Covid-19

It took a pandemic for Singaporeans to sit up and take notice of the less-than-ideal living conditions of migrant workers here. What are some aspects of their lives that require immediate help, and how can the nation build on the momentum to improve their standards of living for good?

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Unequal Burdens: How COVID-19 Impacts Working Women

The World Economic Forum’s Global Gender Gap Report 2020 states that the gender gap in economic participation will take a staggering 257 years to close. In the times of COVID-19, such gender gap trends are only being crystallised and accelerated. SMU Assistant Professor Aliya Hamid Rao tells us more.

‘Surfing’ the Learning Curve as a Young Accounting Professional

SMU Accountancy graduate Neo Yi Ren juggled the demands of his career and pursuing SCAQ shortly after graduation, achieving Top Scorer in the Financial Reporting module. He also shares how his background in Accounting Data & Analytics helped him to adjust quickly to his role in PwC Singapore.