Marketing to China: Why Can’t Western Brands Get It Right?

Western brands have been tripping up big time recently in their efforts to market their products to the Chinese market. Why is the Chinese market proving so tricky to navigate for these brands? SMU Prof Srinivas K. Reddy shares ... Read More

What Are the Obstacles in Getting Singaporean SMEs to Go Overseas?

Singapore may be wealthy, but given its small and highly competitive domestic market, the only way for SMEs to grow is to expand beyond the island’s borders. What challenges await the ambitious? Dr Tan Wee Liang highlights ... Read More

To Learn and Unlearn: In Conversation with DBS’s Tan Su Shan

If you're in the finance industry and haven't heard of Tan Su Shan yet, you definitely should read up now. We find out more from one of Asia's leading women in banking and finance.

Hello Yogyakarta! Lessons I’ve Learnt During My SMU-X Overseas Course to Indonesia

Presented with the opportunity to embark on a cross-cultural learning journey with Universitas Gadja Mada in Yogyakarta, Indonesia, Michelle Chrestella Lie knew this was a SMU-X overseas course she couldn't miss.

Rice to the Occasion: David Chen

Meet David Chen, 35, COO and co-founder of Golden Sunland, a rice company he co-founded in 2016 with Peng Jingkai, 37. When it comes to rice, David is in familiar territory but it is also his calling and passion.

When K-pop Becomes Your Business

Three young K-pop fans in SMU quickly recognised the business opportunity that a global fanbase presented. SMU Accountancy student Janessa Sim and her partners decided to set up an online marketplace selling fan-made K-pop merchandise—KpopKart, designed as a ... Read More

No Place in the World like Manila

SMU Business undergrad, Marvin David De Santos takes us through his recent SMU-X overseas trip to Manila—a land full of growth, opportunities and development, yet deeply rooted in its Filipino heritage.

When Digital Meets Traditional Royal Artisanship

The role of a second generation business leader is a tricky one, especially when it comes to a family business rich in history and tradition. While Rachel was hesitant to rock the boat, it was her father who urged her to jump onto the digital ... Read More

Breaking the Barriers of Misconceptions on My ASEAN-India Students Exchange Trip

You can't fully learn about a country until you've seen it for yourself. For SMU Business undergraduate Muhammad Razeef, the ASEAN-India Student Exchange programme was an eye-opener and has since changed his perception of the ... Read More

Family Businesses Are Leading the New Age of Social Entrepreneurship

Inspired to build an organisation that reflect their family values, owners of family businesses today are leading proponents of social entrepreneurship. We find out the stories behind some of these family businesses.

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