Managing Corporate Social Responsibility in a Downturn

In a bleak economy, should corporations be canning CSR plans to brace themselves for upcoming losses? Assoc Prof Liang Hao shares why CSR strategies need to be retained in a downturn, and ways companies can adapt their CSR programme ... Read More

Leading the Pack with the Inaugural Virtual SMU PAW Animal Day

Social distancing measures have upended umpteen events this year, and the SMU PAW Animal Day was not spared. Armed with pawsitivity and dogged determination, this organising committee overcame challenges to put together SMU’s signature animal ... Read More

Preventing and Reducing Burnout with Mindfulness

Ever tried pausing to take stock of your thoughts, feelings and environment when you feel completely overwhelmed at work? Associate Professor Jochen Reb of SMU’s Lee Kong Chian School of Business tells us how being mindful can help us cope with ... Read More

Rising Through the Ranks: An Effective Millennial Manager

After living with the bad rap of being an “entitled generation”, millennials are finally getting a chance to prove themselves otherwise as leaders in the workplace. Digital marketer Sheryl Woon shares how being a ... Read More

4 Smart Ways to Market to Stay-in Consumers

In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

Taking Learning to the Next Level: Pairing SMEs and Students for Mutual Benefits

Members of the SME Consulting Programme.

When four undergraduate students were teamed up with an SME looking for help to develop its digital marketing strategy, little did everyone know how much they were going to gain from the experience.

What We Learnt Putting Together SMU’s Very First Virtual Freshmen Orientation From Scratch

With no precedent to model after, Megan Lim and Tan Qi Qing share how their team put together FOMO—SMU’s first virtual orientation—and made it successful.

Project Y to Z: Boost Your Employability—An Interview with Gen Y-er Lionel Gao

For SMU alumnus Lionel Gao, pursuing a career in his industry of interest upon graduation was more important than taking on a role he was familiar with, even if it meant having to turn down a ready job offer.

Project Y to Z: Get Your Game Face On—An Interview with Gen Y-er Woo Jian Sheng

How can a fresh graduate deal with tough times? With grit and the right mentality, says SMU alumnus Woo Jian Sheng.

Project Y to Z: Never Say Never—An Interview with Gen Y-er Julia Hee

SMU alumna Julia Hee, VP at IAM Advisory Group, who chose a career path she never considered back in university shares why one should ‘Never Say Never’, especially in the face of a tough job market.

Lee Kong Chian School of Business

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