5 Ways Social Media Can Influence Body Esteem in Female Adolescents

Social media has become an irreplaceable part of our lives, but how is it impacting the way adolescent girls view themselves? A research led by SMU’s Associate Professor of Psychology Hwajin Yang examines ... Read More

Marketing to China: Why Can’t Western Brands Get It Right?

Western brands have been tripping up big time recently in their efforts to market their products to the Chinese market. Why is the Chinese market proving so tricky to navigate for these brands? SMU Prof Srinivas K. Reddy shares ... Read More

How to Be a Thought Leader When Anyone Can Be a Self-proclaimed “Influencer” These Days

How can one build a credible personal brand and be a true thought leader amidst influencer fatigue? Here are some ideas.

What Should Every Marketer Know About Social Media Today? Here’s the Lowdown.

Marketing well on social media is essential for every marketer today. To find out more, we sat down with Marketing Science Expert at Facebook and SMU alumna, Astha Kalbag, to glean some tips and tricks.

Going Social with SMU School of Accountancy

We feature our pioneer SOA Social Media Student Team members in an interview on their journey with us since SOA's first social media presence in 2015.

The Realities of Being a Social Media Influencer: Mongchin Yeoh

Spotting the growing trend in social media adoption, Mongchin Yeoh (aka Mongabong) made the leap from sideline blogging gig to full-time social media influencer career by the time she graduated from SMU. And as they say, the rest was ... Read More

Switching from Brand Story-telling to Story-making in the Digital Age

We’re all familiar with the idea of brand storytelling. But what about story-making? SMU Associate Professor Mark Chong explains the differences and shares why brands should look a transitioning to story-making in the ... Read More

Insider Tips to Managing Your Social Media Identity

It's hard to ignore the importance of an online presence, especially when it comes to building one's network. We speak to LinkedIn and Dr KyuJin Shim to find out some dos and don'ts.

Overcome FOMO: Five Easy Steps, One Social Media Platform At A Time

To overcome FOMO, Nurin Nazifa shares her five handy “rules” that helps her stay connected and centred, and re-examines our relationship with social media.

Stopping Fake News Could Make Freedom of Speech More Prevalent

Fake news can have real-world consequences. While most acknowledge that regulation is needed, some worry of it impeding on free speech. But SMU Assoc Prof Goh Yihan believes that stopping falsehoods could, in fact, ... Read More

Tag Archives: social media

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