Tag Archives: smu lee kong chian school of business

Why Jessica Lee is Back with Social Initiative Hindsight is 2020

Fresh off the success of co-founding Project Y to Z, SMU Business alumna Jessica Lee returns as the Founder of Hindsight is 2020—where she hopes to support and inspire internship and job seekers through a series of ... Read More

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Building Your Brand in the Experience Economy

Contrary to popular beliefs, Covid-19 isn’t quite the death knell for brick and mortar businesses. In fact, SMU Adjunct Faculty and author Jörg Dietzel believes that to thrive post-Covid, brands need to adopt a hybrid form of ... Read More

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Putting the Fun Back in to Finances

Debt is a scary notion for many of us. But how you manage it determines if you'll ever gain financial independence. SMU alumnus Aaron Er and undergrad Wilson Teo show you how financial literacy can be all fun and 'games'.

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Race to the Finnish Line at the Nordic Business and Design Case Competition

Our Master of Science in Management students share their experience during the prestigious European case competition, and the important lessons learnt.

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