In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?
Imagine developing and launching a new product or service in the market, only to have a competitor copy the same idea and launching it six months later? Fu Zhikang, a trainer at SMU Academy and an IP Strategist, shares his insights on why intellectual ... Read More
Now that you’ve gathered the data, how do you make it useful? Mr Rafael J. Barros, Senior Lecturer at the SMU School of Information Systems, shares some tips on how to better present data that’s easy to analyse, and ... Read More
Monitoring what you put into your body can create greater self-awareness and cultivate better eating habits. But how would starting a daily food log actually help you to achieve your ideal weight goal and improve your overall health?
When four undergraduate students were teamed up with an SME looking for help to develop its digital marketing strategy, little did everyone know how much they were going to gain from the experience.
It took a pandemic for Singaporeans to sit up and take notice of the less-than-ideal living conditions of migrant workers here. What are some aspects of their lives that require immediate help, and how can the nation build on the momentum to ... Read More