Tag Archives: mark chong

Thrive in the Digital Age with SMU’s New Business Major and Track

With digitalisation being the order of the day, SMU is introducing a new second major in Digital Business and a new track in Data, Design and Communication under the Communication Management major to offer ... Read More

Switching from Brand Story-telling to Story-making in the Digital Age

We’re all familiar with the idea of brand storytelling. But what about story-making? SMU Associate Professor Mark Chong explains the differences and shares why brands should look a transitioning to story-making in the ... Read More

Tag Archives: mark chong

Thrive in the Digital Age with SMU’s New Business Major and Track

Switching from Brand Story-telling to Story-making in the Digital Age

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