When four undergraduate students were teamed up with an SME looking for help to develop its digital marketing strategy, little did everyone know how much they were going to gain from the experience.
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- About
- Academics
- Programmes (Undergraduate)
- Masters
- Accounting Masters
- Executive Master of Business Administration
- Master of Business Administration
- Master of Human Capital Leadership
- MSc in Communication Management
- MSc in Applied Finance
- MSc in Innovation
- MSc in Management
- MSc in Quantitative Finance
- MSc in Wealth Management
- Master of IT in Business
- Juris Doctor
- Master of Laws
- Master of Tri-Sector Collaboration
- Programmes (Doctoral)
- Continuing Education
- Schools / Libraries
- ICLI
- Institutes
- Labs & Initiatives
- SMU Categories
- Topics
- Accounting / Audit / Taxes
- Arts & Culture
- Asia
- Business
- Career
- Media & Communications
- Economics
- Education
- Entrepreneurship
- Finance & Investment
- Food & Beverage
- Human Resource Management
- Innovation
- Law
- Leadership and Management Insights
- Life
- Marketing
- Operations Management
- Opinion
- Social
- Sustainability
- Technology
- Travel
- Contact Us