Marketing to China: Why Can’t Western Brands Get It Right?

Western brands have been tripping up big time recently in their efforts to market their products to the Chinese market. Why is the Chinese market proving so tricky to navigate for these brands? SMU Prof Srinivas K. Reddy shares ... Read More

Good Goods, Bad Goods—Can You Really Tell When Shopping Online?

With the likes of Black Friday, 11.11 and 12.12, online shopping is constantly hitting record highs. But the accessibility comes with a price. Are there any safeguards at all for online consumers?

The Echo of Consumer Protection: Perils Lurking in the Fine Print

Did you really read the fine print before ticking the "I AGREE" box? Even if you did, Dr Guido Noto La Diega says you'd probably need a PhD to understand all of it.

Tag Archives: consumer

Marketing to China: Why Can’t Western Brands Get It Right?

Good Goods, Bad Goods—Can You Really Tell When Shopping Online?

The Echo of Consumer Protection: Perils Lurking in the Fine Print

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