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4 Smart Ways to Market to Stay-in Consumers

In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

How Effective IP Management Can Help Your SME

Imagine developing and launching a new product or service in the market, only to have a competitor copy the same idea and launching it six months later? Fu Zhikang, a trainer at SMU Academy and an IP Strategist, shares his insights on why intellectual ... Read More

Should You Track What You Eat?

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Monitoring what you put into your body can create greater self-awareness and cultivate better eating habits. But how would starting a daily food log actually help you to achieve your ideal weight goal and improve your overall health?

Will Working From Home Become the New Normal?

Many employers have been compelled to adopt the work from home approach for their workforce as a result of the pandemic. While some employees are rejoicing over the benefits of not having to be in the office, will the flexible working ... Read More

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