4 Smart Ways to Market to Stay-in Consumers

In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

Read More

How Effective IP Management Can Help Your SME

Imagine developing and launching a new product or service in the market, only to have a competitor copy the same idea and launching it six months later? Fu Zhikang, a trainer at SMU Academy and an IP Strategist, shares his insights on why intellectual property management is crucial for SMEs.

Read More

Data Analytics: How to Better Understand Data to Make it Useful

Now that you’ve gathered the data, how do you make it useful? Mr Rafael J. Barros, Senior Lecturer at the SMU School of Information Systems, shares some tips on how to better present data that’s easy to analyse, and how to prevent data analytics abuse in this era of fake news.

Read More

Should You Track What You Eat?

Monitoring what you put into your body can create greater self-awareness and cultivate better eating habits. But how would starting a daily food log actually help you to achieve your ideal weight goal and improve your overall health?

Read More

Sustaining Momentum on Migrant Worker Issues After Covid-19

It took a pandemic for Singaporeans to sit up and take notice of the less-than-ideal living conditions of migrant workers here. What are some aspects of their lives that require immediate help, and how can the nation build on the momentum to improve their standards of living for good?

Read More

An inclusive and diverse U

Student Karl Gan shares how SMU's recent “Building a Culture of Inclusion Within Institutes of Higher Learning” conference has impacted how he sees society. Read More

The Googley affair

SMU student Astha Kalbag recently had an opportunity to sample the ‘Google Experience’ firsthand. Read about the lessons she learnt, and the fun she had. Read More