Lines of Business

Serving the Homeless in Singapore

Year Two SMU Accountancy student Kenneth Wong spends his Friday evenings in a rather untypical fashion—helping ‘rough sleepers’ in Singapore. Here he shares his volunteering experience and his hopes to inspire volunteerism in Singapore.

Building Your Brand in the Experience Economy

Contrary to popular beliefs, Covid-19 isn’t quite the death knell for brick and mortar businesses. In fact, SMU Adjunct Faculty and author Jörg Dietzel believes that to thrive post-Covid, brands need to adopt a hybrid form of ... Read More

Adventures Within the Great Wall

Once regarded as backward and undeveloped, China is today poised to become the next tech and innovation powerhouse. Find out how three SMU students rode on its waves to gain eye-opening experiences through internships in the Chinese startup industry.

PG acton none