Institute of Innovation & Entrepreneurship

When K-pop Becomes Your Business

Three young K-pop fans in SMU quickly recognised the business opportunity that a global fanbase presented. SMU Accountancy student Janessa Sim and her partners decided to set up an online marketplace selling fan-made K-pop merchandise—KpopKart, designed as a ... Read More

Finding the Right Hook with Their Fresh Coffee Brew

It's not always easy finding good coffee when you need one—not to mention how costly it can be. Facing the same issue herself, Faye Sit created Hook Coffee in a bid to make fresh, specialty brews easily accessible to all coffee lovers.

Carblicity Puts a Spin on Transit Advertising

We all know what advertising is. But have you ever thought about crowdsourced advertising? Combine that with transit advertising and you have Carblicity. Founder and SMU alumnus Endru Chen shares more.

Blu: Here to Revolutionise Retail Logistics

Heard of blu? It currently has one of the largest parcel terminal networks in Singapore and is the brainchild of SMU alumnus Prashant Dadlani. Find out how he is revolutionising retail logistics in Singapore one parcel at a time.

In Search of Singapore’s Unicorns

To date, only a precious few ‘unicorns’ — start-ups that reach valuations of US$1B—such as Grab and Garena have emerged in Singapore. What conditions need to change to drive a wave of local startup successes with global reach?

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