Marketing to China: Why Can’t Western Brands Get It Right?

Western brands have been tripping up big time recently in their efforts to market their products to the Chinese market. Why is the Chinese market proving so tricky to navigate for these brands? SMU Prof Srinivas K. Reddy shares ... Read More

What Should Every Marketer Know About Social Media Today? Here’s the Lowdown.

Marketing well on social media is essential for every marketer today. To find out more, we sat down with Marketing Science Expert at Facebook and SMU alumna, Astha Kalbag, to glean some tips and tricks.

5 Unexpected Industries That Will Be Bullish in 2018

To get ahead in your career, it is important not just to find a job but one in an industry that is bursting with potential. Here are 5 unexpected sectors to be bullish about and potential roles you can land.

How Our Recent PhD in Business Graduates Found Good Academic Placements

Our SMU PhD graduates are finding good job placements after graduation. We caught up with our very first two PhD in Business (Marketing) grads, Lim Leon Gim and Tan Yee Heng, to find out more about their first placements after their ... Read More

‘Nudging’ Consumers to Reduce Plastic Waste

Singapore produces more than 800k tonnes of plastic waste a year, with only a fraction recycled. SMU Assoc Prof Hannah Chang suggests that a simple nudge could bring about a significant behavioural shift.

Is it Possible to Juggle CCAs and Studies, And Survive?

How can you find a balance between maintaining a stellar GPA score and participating in a CCA that you love? We spoke to a couple of student leaders to get tips.

To Win on Kickstarter, Don’t Look Too Innovative

Creators are taking to crowdfunding platforms like Kickstarter to help turn their ideas into a real business. But are crowds really better than traditional funding bodies at identifying what is truly innovative?

How to Win Friends and Influence People – Even as an Undergrad

Aside from aiming for top grades, hone your social skills to get ahead at school, and in life. It's never too early to start with plenty of opportunities for learning how to be a real influencer (not just in the context of social media) right here ... Read More

Artist by Night: How to Follow Your Dreams in Singapore

Before returning to her alma mater to perform with the Starlight Alchemy at the Singapore Night Festival, SMU alumna, veteran marketer and acroyoga teacher, Sophia Guan, shares with us how living your dream can be a reality.

Q&A Interview with Asnawi Jufrie – SMU Business Management Student

Business undergraduate Asnawi Jufrie shares his experience at SMU and tips on how to make your university experience count.

Tag Archives: Marketing

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