Tag Archives: Marketing

‘Nudging’ Consumers to Reduce Plastic Waste

Singapore produces more than 800k tonnes of plastic waste a year, with only a fraction recycled. SMU Assoc Prof Hannah Chang suggests that a simple nudge could bring about a significant behavioural shift.
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To Win on Kickstarter, Don’t Look Too Innovative

Creators are taking to crowdfunding platforms like Kickstarter to help turn their ideas into a real business. But are crowds really better than traditional funding bodies at identifying what is truly innovative?
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How to Win Friends and Influence People – Even as an Undergrad

Aside from aiming for top grades, hone your social skills to get ahead at school, and in life. It's never too early to start with plenty of opportunities for learning how to be a real influencer (not just in the context of social media) right here at SMU.
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Artist by Night: How to Follow Your Dreams in Singapore

Before returning to her alma mater to perform with the Starlight Alchemy at the Singapore Night Festival, SMU alumna, veteran marketer and acroyoga teacher, Sophia Guan, shares with us how living your dream can be a reality.
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Not Quite Business As Usual

It's uncommon for Singaporeans to want to pursue a PhD. While most of her peers were eager to start building a career after getting their Bachelor Degree, Lim Leon Gim was introduced to the SMU PhD programme and leapt at the chance to go where her interest led her to. Four years on and there's absolutely no regrets!
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