Tag Archives: hannah chang

4 Smart Ways to Market to Stay-in Consumers

In this age of social distancing, the retail scene is witnessing a big shift in consumption habits. Just what can retailers do to recalibrate their strategies to woo the customers back?

‘Nudging’ Consumers to Reduce Plastic Waste

Singapore produces more than 800k tonnes of plastic waste a year, with only a fraction recycled. SMU Assoc Prof Hannah Chang suggests that a simple nudge could bring about a significant behavioural shift.

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