Bali Internship Adventures: Nurturing a Career in Tropical Paradise

Amid Bali’s tropical allure, SMU Business student Grace Chang found her passions in digital marketing and sustainable practices seamlessly blended into one. Follow her transformative journey as she uncovers fresh horizons ... Read More

Rising Through the Ranks: An Effective Millennial Manager

After living with the bad rap of being an “entitled generation”, millennials are finally getting a chance to prove themselves otherwise as leaders in the workplace. Digital marketer Sheryl Woon shares how being a ... Read More

What Should Every Marketer Know About Social Media Today? Here’s the Lowdown.

Marketing well on social media is essential for every marketer today. To find out more, we sat down with Marketing Science Expert at Facebook and SMU alumna, Astha Kalbag, to glean some tips and tricks.

When Digital Meets Traditional Royal Artisanship

The role of a second generation business leader is a tricky one, especially when it comes to a family business rich in history and tradition. While Rachel was hesitant to rock the boat, it was her father who urged her to jump onto the digital ... Read More

Switching from Brand Story-telling to Story-making in the Digital Age

We’re all familiar with the idea of brand storytelling. But what about story-making? SMU Associate Professor Mark Chong explains the differences and shares why brands should look a transitioning to story-making in the ... Read More

5 Businesses You Can Start Up From Your Bedroom

Channel your inner entrepreneur with cool gigs that can all be started right in your very own bedroom.

The Googley affair

SMU student Astha Kalbag recently had an opportunity to sample the ‘Google Experience’ firsthand. Read about the lessons she learnt, and the fun she had.

Tag Archives: digital marketing