Tag Archives: corporate communications

Switching from Brand Story-telling to Story-making in the Digital Age

We’re all familiar with the idea of brand storytelling. But what about story-making? SMU Associate Professor Mark Chong explains the differences and shares why brands should look a transitioning to story-making in the ... Read More

Shaping the Next Generation Workforce Even Before Graduation

Why wait till you’ve finished your studies to kick-start an enterprise? From being a social entrepreneur to being a link between industry and academia, student-preneur Tiziana Tan is the ultimate multi-hyphenate millennial.

Tag Archives: corporate communications

Switching from Brand Story-telling to Story-making in the Digital Age

Shaping the Next Generation Workforce Even Before Graduation

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